“If you ever get close to a human / And human behavior / Be ready, be ready to get confused”
– “Human Behaviour”, Björk/Nellee Hooper, 1993
https://www.youtube.com/watch?v=KDbPYoaAiyc
OK, just to be clear, I have ZERO academic qualifications in Economics. I possess nothing more than a layman’s enthuasism for the topic and my own experience of how relevant behavioural economics (PDF) is to my profession of designing and managing customer experience.
Behavioural economics attempts to explain the impact of psychological, social, cognitive, and emotional factors on economic decisions and systems. It all might sound a bit dry, so why do more and more people find it so fascinating?
Duke University’s Professor of Psychology and Behavioural Economics Dan Ariely puts it this way:
David.p.Kohler 